How to prevent a data disaster from destroying your firm

In September of 2018, six tornadoes swept across the Ottawa-Gatineau region destroying or damaging hundreds of homes, power lines and businesses. It was an exceedingly rare event but it served to focus our attention on the impact of a disaster no matter what form it takes. For companies, disasters are a real threat to survival.

At ElastaLink disaster protection (DP) is a cornerstone of our planning. After the tornadoes, one of our two data centres lost power but the backup generator did its job and the centre operated without any loss to our core network and that meant no loss of services for our clients.


Several studies by agencies such as the American Federal Emergency Management Agency, Price Waterhouse Coopers, Touche Ross and the Institute for Business and Home Safety suggest that anywhere from 25% to 90% of small firms that suffer a major data loss from a disaster go out of business either immediately or within a couple of years. Whatever the exact number may be there is no doubt that property destruction coupled with data destruction is a deadly one-two punch and the attacks can arrive in many ways.

How disaster can strike your company

(ranked by likely threat level)

  1. Hardware failure
  2. Human error causes 50-60% of major data losses
  3. Unexpected software patches or updates
  4. Power outage
  5. Fire
  6. Hacker attack
  7. Ransomware
  8. Flood
  9. Earthquake
  10. Hurricane

No matter what crashed your system there is a cost. Gartner, the consulting firm, says the average per minute loss due to downtime is nearly $6,000. Clearly, the size of your firm will dictate how far above or below that average you may be.

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So how do you reduce the risk? In recent years risk assessment and associated planning to mitigate your risk and make your firm more resilient and therefore able to recover faster have become a science. Topping your thoughts as you think about planning for disaster should be the words redundancy and data centres. Redundancy in everything from power supplies to Internet connections to backups. Remember that your company is much more likely to survive if your data survives. Buildings, computers, phones and other physical resources can be replaced but data, a company’s lifeblood, can only be restored if it has been protected. It is estimated that 30% of firms don’t have a disaster recovery plan and of those that do, nearly half of the plans did not work properly.

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Disaster planning to reduce the risk

Develop a disaster recovery plan. Strike a committee to look at the company and determine a priority list of your business functions and what needs to be protected. How will it be protected and how will it be restored? Set clear goals on what you want to accomplish. For example, do you need two ways to get Internet service? ElastaLink offers a secure primary path plus a way to use LTE cell phone service as a backup to get Internet.

Tell your employees about the plan and practice it. Make sure it works before a disaster takes place.

Automated backups, ideally every day, of all your data and especially your email data. Backups should meet all compliance regulations that might cover your industry. This data should be stored off-site in a data centre which has its own disaster protection plan. This is what ElastaLink offers and we use two data centres that are in different cities.

Analyze what you have. What are your current capabilities and what do you need to add to accomplish your goals? ElastaLink offers a free two-hour assessment of your IT situation and can create a disaster recovery plan customized for your firm.

Create action plans. For each kind of disaster, there should be a written plan of action so everyone knows what needs to be done and the priority jobs that must be done to get you back in business.

At the beginning of this article, we noted the success of our data centre in a seamless disaster recovery. For those who still don’t believe in data centres as being key to both daily operations and disaster recovery, in February of 2018 a Cisco report stated that annual IP traffic to data centres will nearly triple within three years. Cisco experts noted:

“Data centres are at the crux of delivering IT services and providing storage and communications… they touch nearly every aspect of an enterprise. The efficient and effective use of data centre technology … adds to the agility, success, and competitive differentiation of a business.”

A 2017 Gartner report says data centres serve as the “glue” for advanced business applications. Among the study’s conclusions:

  • It is unlikely that businesses will be able to handle increasingly rich digital applications using only a traditional on-premises server facility
  • The ability provided by a data centre to integrate multiple applications and data types in a secure system will spell the difference between business success and failure.